If new reports are to be believed, plastic surgery is very popular with Millennials. But why do Millennials want plastic surgery? They’re still relatively young, so it’s not like they’re trying to get rid of wrinkles or anything. And aren’t Millennials supposed to be famous for destroying industries, not making them even more popular?
Do Millennials Want Plastic Surgery? Or Are They Killing It?
Well, it turns out that Millennials are undergoing plastic surgery and cosmetic procedures for many of the same reasons that those who came before them. The first wave of Millennials are getting to the point where age is beginning to show–and Millennials are working to ensure it shows a little bit less.
Of course, that’s not the whole story. It shouldn’t be surprising that Millennials, like any other group, have a complicated rationale for undergoing plastic and cosmetic surgery. It’s not all about Botox and wrinkles. There are, indeed, some much more interesting reasons why Millennials want plastic surgery. So let’s take a look at what Millennials are really after when they look into cosmetic and plastic surgery.
Millennials and Body Contouring
Millennials, generally speaking, is a loose term that refers to anyone born between the years of 1981 and 1996. Of course, those years fluctuate somewhat, depending on who is defining “Millennial.” But the point is that the term generally refers to those who came of age during the change of the millennium.
And that same group of people is reaching the age where body contouring procedures are becoming both relevant and prominent:
- Many Millennial patients are interested in tummy tuck procedures after having children, as a tummy tuck can restore the fit and firm look you had before going through pregnancy.
- Millennials are also interested in liposuction procedures, which give patients the ability to contour the body and eliminate stubborn areas of fat. Many Millennials are getting their first tastes of these stubborn areas of fat, after all.
Most research into this area seems to support the notion that Millennials are far more interested in body contouring than facial plastic surgery procedures. There are two primary reasons for that:
- Millennials have (generally speaking) not yet reached the age where wrinkles and lines are a primary concern.
- Non surgical and non invasive options, such as Botox and Juvederm injections, provide a significant enough alternative for Millennials to pursue these options instead.
Why Do Millennials Get Botox?
As we just noted, Millennials primarily go in for two types of cosmetic procedure: body contouring and non surgical facial procedures. But Millennials aren’t going to have much in the way of wrinkles (yet). So why do Millennials get Botox?
The answer lies in a term called, confusingly, “prejuvination.” Okay, I guess it’s not that confusing (though it is a little challenging to say out loud). “Prejuvenation” is taking steps to preserve the youthfulness of your skin rather than rejuvenating it. It’s preventing the appearance of aging in the first place.
And that’s why Millennials get Botox. There’s some evidence to suggest that getting Botox injections even before wrinkles manifest can actually slow the development of those wrinkles. Now, whether that research pans out and Botox really does prevent wrinkles and lines is up for debate–but the underlying principles make sense, more or less.
Millennials Are Just Like Any Other Group
I know this story–and stories like them–tend to sensationalize Millennials, but it’s worth noting that every age group is going to gravitate towards those procedures that provide the most relevant results. In this way, Millennials really aren’t all that different from any other age group.
Do Millennials want plastic surgery? Well, sure–but only for those procedures that make sense for Millennials. And that’s what plastic and cosmetic surgeons should want. They should want patients to be interested only in those procedures that make sense and provide results.
It’s likely that when Generation Z (they come after Millennials) comes of age, they’ll be interested in a different set of procedures. That’s just what happens as generations grow up. Tastes change, priorities change, capabilities change. It should surprise us, then, that sometimes what patients want from plastic surgery changes as well.
Do Millennials want plastic surgery? They do–but it might not be the plastic surgery you wanted. And that’s okay.
About the Author: Dan Voltz has been writing about plastic and cosmetic surgery for over four years. He’s constantly in communication with surgeons about the latest trends in the industry.