Summary: Kybella is one of the most popular new procedures to be introduced in a long time. And with good reason. But does this procedures live up to the hype? That’s a question that any new cosmetic surgery procedure has to grapple with, but it’s certainly true with Kybella, if only because it already sounds too good to be true. And when Allergan hired Khloe Kardashian, there was definitely some potential for this to be written off a gimmick. But there is certainly something to Kybella worth investigating.

khloe kardashian kybella spokesperson

Announcement: Khloe Kardashian Spokesperson for Kybella

There are two things that have been trending lately: Kybella and Khloe Kardashian. So it makes a certain amount of sense that they would join forces. That’s right, Khloe Kardashian has recently announced that she’ll be the official spokesperson for the brand new Kybella injectable as part of its “Chin Up” campaign. The name of the campaign is itself a little cheeky (ha, pun intended) given that Kybella is a brand new injectable designed to “melt away” excess chin fat. That is, Kybella is supposed to painlessly eliminate the dreaded double-chin.

Now, Khloe—of all the Kardashians—has a well earned reputation as something of a straight talker. That’s undoubtedly something that Allergan, Kybella’s manufacturer, is counting on. After all, the basic premise of Kybella can be a little tough to swallow, if only because it seems too good to be true. You get a few injections and then you’re guaranteed to lose weight? Well, okay, it’s a little more complex than that—but with a few injections you can get rid of a double chin. And for many potential patients, that might be a bridge too far. Still, if people accept an injectable that can remove wrinkles, they should be willing to accept one that will remove fat.

Eliminating the Double Chin with an Injection

Kybella is a brand new procedure hitting the market, and it’s causing quite a bit of hype. This happens from time to time when any new product in the field. It starts with Kybella in New York and before you know it, Kybella is being used from sea to shining sea. But is this particular procedure worth the hype? In this case, it may be, because Kybella actually works. It’s not instant, of course, but all it takes are a few sets of injections and, roughly 6 weeks later, the fat around your chin will have dissolved.

There are, of course, a few caveats. Kybella works for most people, but not for everyone. There are some rare cases where the results are not optimal. And it might take longer than six weeks for other patients. However, in general, once you get the injections, your jawline begins to look sleeker, leaner, and more athletic. For people who are going in for Kybella this is, of course, the desired final result and that means the procedure is effective. The fat even stays off—the restuls from Kybella can last for years (though that does depend on your diet and lifestyle choices).

How Does Kybella Work?

Allergan, the makers of Kybella, must have been inspired by the human body’s natural mechanisms. After all, your body is designed to break down fat for energy in certain circumstances. The trick with Kybella is mimicking what your body already does. Kybella is composed of a synthetic form of deoxycholic acid, a molecule naturally present in your body that, basically, breaks down fat cells. Don’t let the word “synthetic” trouble you—it is chemically and molecularly the exact same thing as what’s in your body, it’s just that you no longer have to wait for your body to produce it.

This, of course, has multiple benefits:

  • Kybella is able to mimic your body’s natural fat-mitigation responses
  • There is very little danger of an allergic reaction to Kybella because it is identical to a molecule found naturally in your body already.
  • Kybella injections are able to achieve a higher rate of fat breakdown than your body would on its own
  • Kybella is an incredibly safe way to achieve your desired results

It seems apparent that Kybella is earning its hype.

Non Surgical Fat Reduction

Patients are certainly familiar with surgical fat mitigation techniques, such as liposuction. Even though it’s minimally invasive and recovery is relatively quick, it’s still a surgical procedure. And while there have certainly been a plethora of non surgical fat reduction procedures introduced lately (such as Coolsculpting and Liposonix), Kybella is certainly going to give many patients a brand new option and alternative—and therefore, it’s going to create many new patients. For that reason alone, Kybella is a great innovation, allowing many new people to feel great in their bodies—full of confidence and brand new self-esteem.

In many ways, then, Khloe Kardashian is the perfect spokesperson for Kybella. She knows what’s trending, but she also seems to know what has substance—and she isn’t afraid to tell it like it is. So we shouldn’t be surprised that there’s definitely some substance behind the Kybella hype.